We have said it before and we will say it again, product placement in movies, video games and sports stadiums when done properly is pure marketing genius. Having your car in one of the greatest racing video game franchises ahead of its release is a good move to help build the hype for its unveiling. Yet Sony has done Nissan even better by placing the Nissan GT-R within the downloadable demo of the new Gran Turismo 5 Prologue. They also moved up the date of the demo’s release to coincide with the 40th Anniversary of the Tokyo Auto Show.
On October 20th those eager fans that download the demo to Gran Turismo 5 for the Playstation 3 will be the first car fans to climb (digitally) behind the controls of the new Nissan GT-R. The car in the game will be the actual production model and should contain the proper performance figures for the car.
Sony has also moved up the release date of Gran Turismo 5 Prologue to December 13, 2007. It is not clear how much of that release date change is Nissan (unlikely) and how much of it is the makers of Gran Turismo 5 just being ready with the game ahead of schedule. Either way it is a nice Christmas bonus for the fans of the racing video game.
To get YOUR hands on the controls of a new Nissan GT-R ahead of its official release call up your buddy with the PS3 and request he download the demo on October 20th (expect a call, Todd).
Source[egmCarTech]
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