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Chrysler LLC Does The Electric Boogaloo

Chrysler Firepower Concept
Chrysler Firepower Concept

Later this month, Chrysler will offer a preview of the three electric car prototypes it plans to produce over the course of the next decade. Currently working with battery suppliers both at home and abroad, Chrysler’s primary focus is developing an electric plug-in hybrid vehicle capable of averaging 300 miles per charge. “Fuel cells are in the future, ” said Chrysler co-president Jim Press, “but probably more in my kids’ future than my own.”

Jeep Hurricane Concept

Jeep Hurricane Concept

Full Chrysler Concept Gallery After Jump

Riding high on the crest of the temporary success of the new Dodge Ram 1500, Press said Chrysler intends to continue producing fuel drinking titans like the Ram and Dakota regardless of the sales figures, and he doesn’t expect Chrysler to generate a positive cash flow for 2008. Press views the current hardships in the industry as merely temporary and with sights set firmly on the future, fully expects the market to right itself by 2010 - just in time for Chrysler’s anticipated release of 8 brand new models.

[News Source: Auto News]



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Toyota Pushes New Highlander Production Forward, Avoids Layoffs

Looking to avoid employee cuts at all costs, Toyota has announced that it will begin manufacturing the new Toyota Highlander Hybrid SUV six months earlier than planned. Amid dismal SUV sales, Toyota had postponed Highlander production until May of 2010 when construction of its Highlander assembly plant in Tupelo, Mississippi would be completed.

According to management briefings, Highlander Hybrid production will be moved to Toyota’s Princeton, Indiana plant and assume it’s original fall 2009 release schedule - all in order to avoid a massive round of layoffs. Amid dismal sales figures, Toyota recently ordered a halt on production of both the Toyota Tundra pick-up truck and Sequoia SUV. When word came down, activity at both the Princeton, IN and San Antonio TX plants [responsible for Sequoia and Tundra production, respectively] was immediately idled, leaving workers with literally nothing to do. Scrambling to avoid distributing the dreaded pink slips, Toyota decided to scrap plans to wait for the Mississippi factory completions and instead change venues to the Princeton, Indiana plant. Said Toyota’s North American senior vice president Steve St.Angelo, “We need to get those people working, that’s the bottom line.” The solution is a temporary one aimed at helping Toyota ride out what is presented as a brief tight spot. Production of the Tundra and Sequoia is expected to resume as usual in November.

[Source: Automotive News]



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