Detroit 09': 2010 Toyota Camry Makes its Debut

Toyota has unveiled the revised the 2010 Toyota Camry in Detroit.

For 2010 the standard engine in the Camry is a new 2.5L engine. The Camry LE and XLE equipped with the 2.5L puts out 169 horsepower and in the SE it puts out 179. The 2.5L can be mated to either a six-speed manual or a six-speed automatic.

The exterior changes to the gas powered Camry include a new grille, front bumper, lager headlights and revised taillights. The Camry Hybrid gets a new unique hybrid grille, a distinct front bumper, a wider lower intake, restyled fog lights and 16-inch alloy wheels.

The revised (boring) 2010 Camry will be available this March.

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2011 Toyota 4Runner

The 2010 Toyota 4Runner went on display and had the wraps taken off of it today at the State Fair of Texas and it is really looking great. This year’s model is taller, wider and longer, and has a selection of new motors. We’re really excited about test driving this one.

2011 Toyota 4Runner

2011 Toyota 4Runner

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Toyota Pushes New Highlander Production Forward, Avoids Layoffs

Looking to avoid employee cuts at all costs, Toyota has announced that it will begin manufacturing the new Toyota Highlander Hybrid SUV six months earlier than planned. Amid dismal SUV sales, Toyota had postponed Highlander production until May of 2010 when construction of its Highlander assembly plant in Tupelo, Mississippi would be completed.

According to management briefings, Highlander Hybrid production will be moved to Toyota’s Princeton, Indiana plant and assume it’s original fall 2009 release schedule - all in order to avoid a massive round of layoffs. Amid dismal sales figures, Toyota recently ordered a halt on production of both the Toyota Tundra pick-up truck and Sequoia SUV. When word came down, activity at both the Princeton, IN and San Antonio TX plants [responsible for Sequoia and Tundra production, respectively] was immediately idled, leaving workers with literally nothing to do. Scrambling to avoid distributing the dreaded pink slips, Toyota decided to scrap plans to wait for the Mississippi factory completions and instead change venues to the Princeton, Indiana plant. Said Toyota’s North American senior vice president Steve St.Angelo, “We need to get those people working, that’s the bottom line.” The solution is a temporary one aimed at helping Toyota ride out what is presented as a brief tight spot. Production of the Tundra and Sequoia is expected to resume as usual in November.

[Source: Automotive News]

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November Auto Sales Prove Scared People Don't Buy Cars [Carpocalypse Now]

November car sales numbers are coming in and they’re what you expect them to be — horrendous. Ford is down 31% month-to-month with last year. Toyota fell even further at 33.9%. That's successful compared to GM's 41% drop. Even Honda is down 31.6%. What's going on?

Carpocalypse Now is going on, that's what! The entire auto industry is screwed at the moment, and it's not just the U.S. automakers. Since Toyota’s and Honda’s numbers are in the crapper it points to what we've been saying from the start. This is less an issue of a problem with our dear domestic car makers and more of a problem with a lack of desire on the part of consumers to buy from any company. People have either already lost their jobs, ot they're scared of losing their jobs — in addition to their houses and their way of life. When people are that scared, they just don't spend money. It's as simple as that.

It also doesn't help there's little in the way of accessible credit so even those who want to buy cars aren't able to buy. Don't mind us. We're just going to head over to hide in a cave somewhere building our hobo costume for Depression 2.0. [source: Ford, Toyota, GM, Honda]

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Super Bowl Car Commercials

Like everyone else, we spent most of our night yesterday watching Super Bowl XLI, and like most people we watched the commercials with almost as much interest as the game. Usually, automakers spend just as much time and money on the Super Bowl as do beer and soda manufacturers. That didn’t seem to be the case this year.

Toyota and GM seemed to spend the most getting their new commercials out there. Toyota’s new Tundra got two new commercials showing off the vehicle’s capabilities. One had the truck speeding through a closing steel door — kind of like in “Independence Day,” except without aliens and spaceships — then coming to a full stop before the road ran off a cliff. Neat. Totally fake, but neat.

The other Tundra commercial showed the truck towing 10,000 pounds on a trailer up an inclined seesaw of scaffolding, which then flipped downward so the Tundra could once again show off its brakes. Neat, but would the trailer brake that easily?

Speaking of questionable tactics: Honda keeps referring to itself as the most fuel-efficient car company, as it did in its kind of boring ad last night. However, that stat refers to the 2005 model year lineup, which includes the now-discontinued Insight hybrid and lacks the new Ridgeline pickup truck. We’re not sure if the 2007 MY lineup is the most fuel-efficient, but our guess is no based on them still using the 2005 figure.

GM’s singing celebrities and normal-owners commercial wasn’t any better. It didn’t endear us to the brand as it was intended to, and was completely forgettable. And don’t get us started on the men-stripping commercial, which was a contest winner’s idea. It made no sense.

GM’s most interesting commercial showed an assembly line robot committing suicide in a dream sequence. It too made little sense and didn’t bring home the quality attribute it was aiming for, plus it was over the top.

Perhaps the least bad best car commercial was Ford’s, showing off its new Super Duty trucks with a manly guy explaining just how great they are. There wasn’t anything fancy involved besides a big, big truck.

What was your favorite car commercial from last night?

Watch all the Super Bowl commercials via iFilm

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Revolfe Supra

Subtlety is something I’m a great fan of. I have always been in the “less is more” school of thought and appreciate any car that follows simple guidelines. Substance is far more important I always say, and the car I have for you here is an example that fits both bills perfectly. Mizota-san of Revolfe has over the years created some of the most powerful machines to hit the wangan and with our theme for this month being Speed, this is one car that deserved to be shown. Continue reading at Speedhunters

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Toyota Unveils New Prius Micro-Site [Detroit Auto Show]

We're just 60 days from the reveal of the 2010 Toyota Prius at the Detroit Auto Show, meaning it's time for the automaker to launch a micro-site with an annoying countdown clock. What makes it more annoying is photos of the New Prius have already leaked. So yeah, the countdown clock? Sort of unnecessary at this point. But, if you're suddenly unable to determine the number of days from now until the Detroit Auto Show this may be a helpful tool. Although we kind of expect that isn't so much an issue with Jalopnik readers.

[2010 Toyota Prius Microsite]

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Toyota Venza: Stylized Wagon

When a van is too big and an SUV isn’t an option, you may want to try a crossover vehicle. Something that has a car-like appearance but has bigger storage space and the occasional all-wheel drive system. Toyota happily fills your need with the new Venza. This in-betweener sports an aggressive look with an imposing front grill and bulked up fender flares. It looks like a wagon that enjoyed its stay at the gym, with all those curves and contours not normally found on soccer mom’s mobiles. Inside, a leather interior coupled with a voice-activated touch screen for all the in-car entertainment gives a feel of luxury. An optional panoramic roof lets the rear-seat passengers enjoy an unobstructed view of the heavens. Two engines will be available, four or six cylinders. $29,000+.

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