Ferrari are still making the most of F1 legend Michael Schumacher as it will be him who will unveil to the world the new Ferrari 430 Scuderia at the Frankfurt Motor Show on the 11th September. Now that is most defiantly a great piece of PR, which is bound to attract the media and fans too.
The car itself is another V8, which will be joined by the F430 coupe and the F430 spider. The car will have a really low weight to power ratio, the car weighing only 1250 kg, which works out at about 2.45 kg per hp.
Powered by a superb 4308 cc V8 that will deliver a massive 510 bhp at 8500 rpm. This is joined by some spectacular software called “Super fast” which means that the gear change times are reduced to a very slim 60 milliseconds, new Traction Control which is combined with the E Diff Electronic Differential and the F1 Trac, traction and control, all in one integrated system.
But the car is always going to be spectacular and it most definitely is, yet it has to be the fact that Michael Schumacher is going to be on hand at the launch that will make most of the photos and media coverage, which finally shows that Ferrari have been very clever in keeping him on the parole as he attends F1 races and now getting involved in the new car launches, Ferrari have made a very shrewd investment there. I wonder if we will see other top drivers doing the same for their works cars?
Source [Auto Blog]
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