Latest Auto Reviews Blog: Chrysler LLC Does The Electric Boogaloo

Chrysler LLC Does The Electric Boogaloo

: Chrysler Firepower Concept

Later this month, Chrysler will offer a preview of the three electric car prototypes it plans to produce over the course of the next decade. Currently working with battery suppliers both at home and abroad, Chrysler’s primary focus is developing an electric plug-in hybrid vehicle capable of averaging 300 miles per charge. “Fuel cells are in the future, ” said Chrysler co-president Jim Press, “but probably more in my kids’ future than my own.”

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Riding high on the crest of the temporary success of the new Dodge Ram 1500, Press said Chrysler intends to continue producing fuel drinking titans like the Ram and Dakota regardless of the sales figures, and he doesn’t expect Chrysler to generate a positive cash flow for 2008. Press views the current hardships in the industry as merely temporary and with sights set firmly on the future, fully expects the market to right itself by 2010 - just in time for Chrysler’s anticipated release of 8 brand new models.